Sun. Nov 28th, 2021


Imagine a moment of undertake calm in the heart to your city that never naps. On July 27, holiday makers and urbanites alike experienced been treated to such a sight when Samsung Electronics, together with Seoul-based design company d’strict, unveiled its Waterfall-NYC (2021) art installation in New jersey City’s Times Square.


Pairing Samsung’s world-leading display case technology with d’strict’s resourceful space-based user experiences, Waterfall-NYC (2021) transports onlookers within a digital ocean with hyper-realistic waves and cascading waterfalls over 100 meters big.


Made possible thanks to The samsung enterprise Smart LED Signage, you see, the installation at One Instances when Square is comprised of six vertical screens that gauge more than 1, 081 courtyard meters (11, 639 main square feet) when combined.


The cascading water normally requires full advantage of the signage’s vertical structure, delivering the good immersive and compelling conceptual experience. Images are put at the industry’s highest the busier brightness, 9, 000 nits, ensuring that the artwork stays vivid even in direct sunlight.


Check out the video and snapshots below to see the installation yourself.



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