Wed. Oct 20th, 2021

This spring, Samsung Electronics is set to bring appliance experiences that tailor to a diverse range of lifestyles to consumers all over the world with the release of their latest Bespoke line of home appliances, recently announced at CES 2021.


In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest Bespoke appliances in Seoul’s COEX K-pop Square, a landmark and popular destination for K-pop fans and locals alike located in the southern business district of the city.



Each of the four videos showcases a different lifestyle type from single living all the way through to growing families, and highlights how the latest Bespoke appliances, including refrigerators, dishwashers and washer-dryer pairs, can be customized to suit each household’s needs.


Screened on COEX’s iconic outdoor Samsung LED display that is larger in size than four basketball courts, the campaign draws focus to the home appliance customization possibilities that await users once the products begin their global roll-out later in the year.


The Bespoke video campaign will run in COEX K-pop Square through the month of February. Take a look at the video below to see the campaign in action.



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