Samsung Electronics today announced new limited-edition Bespoke designs at its Bespoke Home 2021 global media showcase to inspire consumers to create their ideal home aesthetic. Samsung has joined hands with artists Thibaud Hérem and Andy Rementer as well as Danish lifestyle brand HAY to offer limited edition Bespoke refrigerator panel designs.
These collaborations reflect Samsung’s pursuit of redefining “white goods” by pushing the boundaries of design for home appliances.
“Samsung’s position as a lifestyle brand is growing in global markets and we’re ready to demonstrate our leadership in design by showcasing the unlimited possibilities of the Bespoke Home,” said Harry Choi, Head of Design Team, Digital Appliances, Samsung Electronics. “We want to use our products to transform home appliances into statement pieces that allow customers to bring a piece of art into their homes in a new way.”
Make a Statement With a Work of Art
Thibaud Hérem is a passionate French illustrator who paints buildings and architecture with incredible hand-drawn detail.
Three drawings personally significant to Hérem adorn Bespoke refrigerator exteriors in this collaboration. These are the Chateau de Fontainebleau; for its contributions to French art and culture, the London city skyline; which he drew to commemorate the 150th anniversary of the London Underground, and the Notre Dame Cathedral in Paris; which is known for its incredible architecture that has withstood the ages.
Hérem’s Bespoke panel designs are already being sold in Korea, with the Fontainebleau design slated for a limited-edition launch in France, Italy, and Poland via Samsung.com.
Andy Rementer is a pop artist based in the U.S. known for his instantly recognizable, bright and colorful pop designs from his work with international brands.
Rementer has created three designs for the Bespoke lineup—the first piece, called “Together”, highlights diversity, multi-ethnic communication and peace. The second design, called “City”, features a scene of a bustling and colorful city full of movement and vitality. The third design is from his “Portraits” collection and represents the thoughts people have about food and drink. It features the wistful expression of a person enjoying a beverage.
Rementer’s Bespoke panel design, “Together”, will be available in the U.S. on Samsung.com.
HAY x Samsung
Founded by the eponymous Creative Directors Mette and Rolf Hay, HAY is a Danish lifestyle brand committed to working with their generation’s best designers from all over the world. In this collaboration, HAY has created five new colors exclusively for Samsung’s Bespoke panels, inspired by nature and natural food ingredients. The custom-blended colors include Cream, Squama, Dusty Blueberry, Artichoke and Cabbage.