Thu. Oct 28th, 2021

Apple has come to the top spot in terms of global smartphone shipments in Q4 2020. Research firm Counterpoint has released its Q4 2020 report, which suggests that the Covid-19 impact quieted in the last quarter and phone makers witnessed stable quarter-over-quarter (QoQ) growth in shipment numbers.

According to Counterpoint , total smartphone shipment in the last quarter crossed 395 million, and Apple managed to ship 81.9 million units, grabbing 21% of the market share and seeing a QoQ growth of 96%. Apple’s speedy growth is credited to the iPhone 12 -series’s popularity and the demand for iPhone 11. 

The Cupertino-based tech giant is followed by Samsung, which shipped 62.5 million smartphones, holding 16% of the global market share. Samsung saw a 22% QoQ decline. Samsung’s demand is said to take a hit due to competition from Chinese brands in the budget and mid-range and Apple in the premium segment. 

The research firm reports that the global smartphone market declined 1% YoY in Q4 2020, but the market rose 8% QoQ in Q4 2020. The numbers are definitive indicators that the market has started recovering from the pandemic-impact.

India was a key market for Apple’s growth

India has turned out to be one of the key markets for Apple and the company has registered double-digit growth in India for iPhones in the festive season (October-December), the company’s CEO Tim Cook has announced today.

“We grew double digits in emerging markets led by strong performances in Brazil, mainland China, India, Thailand, and Turkey,” Cook told analysts after declaring all-time high revenue for Apple’s fiscal 2020 first quarter.

The double-digit growth is being attributed to the demand for iPhone 11 and iPhone XR, which witnessed a huge demand. 

Chinese smartphone brands stood in the green zone

The Counterpoint report says that the Chinese OEMs have also witnessed growth in the last quarter of 2020. A relatively new name Realme Realme became the fastest growing brand globally, growing 65% YoY in shipment volume.

Xiaomi’s global shipment, on the other hand, increased 31% YoY to 43 million units in Q4 2020. Oppo increased 8% YoY and 10% QoQ to achieve 9% market share, with 34 million units shipped in Q4 2020. 

Counterpoint notes that Oppo and Vivo have surpassed Huawei for the first time to capture fourth and fifth spots in terms of global market share, respectively. Despite taking massive blow due to component shortage and US trade ban , Huawei still managed to acquire the third spot in the calendar year 2020. Samsung topped the table with 255.7 million units, and Apple stood second with 201.1 million shipments last year.

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